PPW: The Winter Jacket

Let’s talk about a concept that will completely change the way you will shop forever… a little term called price per wear.¬†Mathmatically speaking, it means taking the cost of the item and dividing it by the number of times you wear it, in order to get the real cost of the item every time you wear it…

But lets be real here. We don’t care about the mathmatical aspect of the subject. We care about how that affects our shopping efforts.You: Does that mean I can buy that Phillip Lim bag I have been drooling over?!?

The answer, just maybe so.

I’m not saying to buy designer everything. But certain pieces, that are timeless and of good quality and can be worn over and over again, might be worth the up front investment.

Let’s apply this concept to the winter jacket.

It is such a substancial piece in anyones wardrobe. If you invest in a good quality, it will last for years to come. It can be worn almost every day during the colder months, so feel free to indulge a little more than a normal item.

But… trendier seasonal items should be picked up at a store like H&M, Zara or Forever 21. All these Jackets are from Zara for $199.

Which trend would you rock?

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